Publication Research: Geek Magazine



Since choosing to do my final year project on Cosplay and now basing my implementation on a Geek Magazine special on this sub-culture, I noticed that the publication has a Cosplay element on its website. Here, you can see cosplay from each convention the magazine provides coverage for along with some helpful tips for doing your very own Cosplay of particular characters. This is something that I have to say I hadn’t seen before, and now that I have it makes me feel as though my concept of basing a printed special on Comic Conventions is more relevant than I had initially thought. This shows that Geek Magazine would definitely have an interest in this type of topic, especially if they ever thought of making a special of this themselves. As this is encouraging news, I thought it would be best if I analysed the publication so that I have a better understanding of what kind of approach they take to writing and producing their printed publications and can make my pitch and implementation accommodate to their chosen demographic.


Behind everything that is life changing, use or cool is a person with passion and obsession. Today, Google, Facebook, Twitter, Microsoft and Playstation have redefined everything around us including what it means to be GEEK.

Geek Magazine will cover the enthusiasm and the lifestyle we have with music, film, video games,anime, comic book and all the gadgets used to entertain us.


Geek Magazine Media Kit:

I have been lucky enough to find that Geek Magazine have a Media Kit. This is a really great because as it will help me keep track of what kind of layout Geek Magazine tends to have, along with their marketing strategies along the different type of social media. As of 2013, their bi-monthly printed publication has had the layout and ad-specs provided below:


Band Profile:


The band profile within the media kit package demonstrate the type of ratio of people who read the publication. For Geek Magazine, the publication have chosen to cater to a demographic with the primary age of 25-34, meaning that this is the age bracket that they feel read their articles more so than any other age; with the 18-45 being the exception. From what is also mentioned on their website, it seems that the publication tends to cater more to male than female readers, as a whopping 72% of readers being male; making the female percentage only being 28%. This comes as a bit of a surprise to me as I always felt as though the magazine catered to both more or less equally; but this makes me wonder if their content is better suited to male rather than female? This kit always gives a further breakdown of the age-rage their readers tend to be, with the large majority being 25-34, which doesn’t really surprise me due to the content and topics that the magazine offers. This page also show how and where the digital versions of the magazine is available on, which proves that the magazine thrives to reach a large audience of readers that fit their demographic of being interesting in technology.

Content and Writing Style:

From looking at spread of the magazine that I have downloaded and read myself, it seems as though Geek Magazine has a similarity to it that is on par to magazines such as Wired and Empire; this is mostly due to the fact that its primary topics are nearly the same. However, it is clear that unless readers are heavily interested in its content it is unlikely they will benefit from purchasing a copy due to certain abbreviations and so-called ‘geek’ terminology.


Looking at Geek Magazine’s layout and design in its printed publication, it really gives the feel that is similar to more male oriented magazines such as GQ. They nearly always have a male ‘geek icon’ on the cover, with the small exception to actresses who are usually featured in sci-fi centred mediums of which their characters are depicted as highly sexualized; or more accurately are seen to be Geek Magazine’s male reader’s ‘female fantasies’. I find this a little sexist of the magazine, simply because it claims to be a publication that caters to both male and female; however it is clear which gender the magazine prefers to oblige. Although, one could also argue that the female actresses featured could be seen as classic feminist icons; an example of this would be someone like Battlestar Galactica’s Katee Sachoff being featured on a cover. I’m still pondering whether or not I should make a cover for this implementation; however I feel that seeing as I would only be covering the cosplay features in this special that making a cover wouldn’t really be relevant to this.

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