Visual Communications: Fonts and Making Text Fit.

This week revolved around making typeface and how it can resonate when communicating a message in the copy. This was something that I knew relatively well already having touched on it when I was studying A Level Media. With our all-round utter distaste for fonts such as Comic Sans, we agreed that the typeface depends on the text you want to publish. The way in which the typeface is used can determine the way in which the message can be communicated to readers, thus showing who it can also attract.

Fonts can unveil a lot about the quality and style of a magazine, so it should resonate what the magazine tries to offer to its readers.

Things to Consider When choosing a Typeface:

  • Who your article is aimed at? (Demographic)
  • The message you want to tell
  • How the font will attract people
  • The kind of magazine the article will be published in

Consequently, each font will be best suited to typed of copy; it all depends on what the article is about.

The first task we had to do was to look at the same passage of copy written in different fonts, and then see which best suited the chosen text. Due to the article touching on a relatively serious note, we all agreed that the best font should be the simplest.

Text Elements and House Styles:

  • Headline
  • Strap/Subhead
  • Body Copy
  • Crossheads
  • Pull Quote

Other Text Elements and Terminology:

  • Justified (Copy is of equal sides, looks neater)
  • Ragged (Copy lines are uneven, used mostly in magazines for younger people, looks relaxed)
  • Windows ( Last line of paragraph left on start of  a new column by itself)
  • Orphans ( The first line of paragraph left on previous column)
  • Over Matter (Too much Copy)
  • Under Matter (Not enough Copy)
  • Drop Caps (Large bold letter to initiate start of copy)
  • Hanging Copy ( The end of the Copy finishes significantly before end of page)

We were then asked to add a Head, Strap and adjust the copy of the following article:

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Overall, I found this tutorial to be pretty informative. It reminded me of aspects of journalism that must always be considered when writing an article or producing a double page spread. Although I found the task above to be a bit of a challenge ( I find it hard to change work that is not mine, also I’m not massively in the know when it comes to Politics as its not something I see myself writing about in the future) ; however, I feel that these aspects will help me greatly when planning my double page spread.

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