Visual Communications: Introduction-Magazine Audiences.

As part of the first semester of year two, one of the modules that we have been assigned to is Visual Communications. This module will ultimately consist of a week-by-week tutorial on all there is to know about the appearance of both online and printed magazines. Ultimately by the end of the semester, we have been allocated to hand in a reflective dairy ( in the form of a blog) in which we are assessed on creative progress throughout the course and document our successful completion of each task that is provided in the workshops; the second hand in is to produce a magazine-style layout with content including a 1000 word article and new photography. The idea of this module is to look at combination of both text and image from not only a practical prospective but also through a theoretical one at that.

Learning Outcomes for Visual Communications Module:

  • Have a better understanding of the relationship between image and text and how they work together for certain appearances.
  • Enhance understanding of studio imagery.
  • How to use grids in layout contexts.

Reflection on Module Hand Ins:

Looking at the module guide and reflecting back on the introductory tutorial, I have to say that I am looking forward to starting this module. I feel that I will be able to understand through the workshops provided week-by-week the collaboration of image and text and how this can bend an audiences perceptiveness of a magazine, thus creating a target audience. Although I may encounter some problems with the technical aspect of this module (creating an appropriate layout etc.), I know that providing I follow the guidelines that will be taught through the theoretical that I will achieve what is being asked of me.

Magazine Audiences:

The second half of this tutorial was mostly focused on magazine target audiences. As magazines are there to provide the audience with information, entertainment and profit, it is obvious that each would have it own audience.

Who are they for?

Magazines can be targeted at a particular audience which tends to focus on magazine demographics such as:

  • Male, female or unisex
  • Education
  • Lifestyle & age
  • Income

Tutorial Task:

Task One:

The first task that we were assigned to work on was to devise one magazine that was targeted at a female demographic and that was for male.

The aspects that we had to consider when creating this target audience were:

  • Income Bracket
  • Education Level
  • Age
  • Lifestyle
  • Other

In our group we decided to make the female and male audiences differentiate rather drastically, particularly in age. We idea for the female audience was a well-rounded young post-graduate (indicating her age, lifestyle and education level), and for the male we created a middle-aged age group with a low level of education. The idea behind this exercise was to put us in to the position of creators of a magazine and to brainstorm the many common questions that are to be considered when finding a target audience. Another aspect of this that also must be considered is the content of the magazine; for example, certain magazine targeted as a specific interest (such as Empire) will contain features and advertisement (a crucial financial involvement) that centre around the topic of film. Another would be the copy and design of a magazine, certain designs will attract to a more masculine audience and vice versa for feminine; an aspect that may seem slightly sexist but nevertheless will always be a part of magazine creation.

Task Two:

The second task of this workshop was to create a magazine targeted at the male and female demographic that we had just created, we had to consider the following:

  • Name
  • Contents
  • Copy Style
  • Advertisers
  • Price
  • Cover
  • Design
  • Education Level

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